If you are on social media, you have seen hashtags. You know it’s a hashtag because of the # in front of the words but did you know what they do. Well, you came to the right place. Here’s what you need to know.

What are they?  According to Sprout Social, Hashtags are words and/or numbers following the # symbol that categorizes & tracks content on social media. You can add hashtags to post, bios, & comments on most major social media platforms.

Why use them? We use Hashtags to connect content to related subjects to increase engagements & brand awareness.

How do they work? A person can search for Hashtags on almost all platforms. For Example – If someone searches for #WindshieldRepairs, the search engine will show all posts that have #WindshieldRepairs on them.

Finally, here are a few tips on making the most out of Hashtags.

Use relevant hashtags – Make sure to use hashtags that are related to your post.  If you use something that doesn’t make sense, it will look bad for your brand.

Don’t go overboard – Too many hashtags may deter people from reading it & it could lead to the platform marking it as spam.

Use Branded Hashtags – Using your Brand name & saying as hashtags along with others, allows your brand to grow & will help you stand out from the competition.

That’s all for today. If you have any questions about hashtags and/or Facebook posts in general, please reach out. We are here to help as many businesses create a Buzz as possible.

Source – Sprout Social – Hashtags: What they are and how to use them effectively